News

Scott Gallacher to leave Sky

by Andrew McCormick, Revolution UK, 23-Jul-08, 17:12

LONDON - Scott Gallacher, Sky's digital marketing chief and one of the most high profile figures in digital marketing, is leaving the satellite broadcaster, Revolution can exclusively reveal.

Consumers catch on to m-commerce

by Elizabeth Clifford-Marsh, Revolution UK, 23-Jul-08, 12:19

LONDON - Consumers are increasingly making purchases via their mobile phone, providing marketers with new opportunities to target users with branded WAP sites, research by BuzzCity suggests.

Yahoo! profits hit by economic downturn

by Elizabeth Clifford-Marsh, Revolution UK, 23-Jul-08, 11:23

LONDON - Yahoo! has reported a fall of 18.6 per cent in quarterly net income as tightening economic conditions begin to affect online advertising in the US.

Brands must embrace free online content

by Gareth Jones, Revolution UK, 23-Jul-08, 11:07

LONDON - Brands need to divert budget away from TV and into digital in order to capitalise on the growth of free online content from sites including Facebook, Habbo Hotel and YouTube.

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Sky takes on iTunes with music download service

by Gareth jones, Revolution UK, 23-Jul-08, 11:05

LONDON - Sky is launching a music download service that will allow consumers to access hundreds of thousands of songs for a monthly fee.

Facebook's new features under scrutiny

by Gareth Jones, Revolution UK, 23-Jul-08, 10:56

LONDON - Rory Sutherland, executive creative director and vice-chairman at Ogilvy, reviews the new-look Facebook site.

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Snack brands target teens through social networks

by Andrew McCormick, Revolution UK, 16-Jul-08, 11:15

LONDON - Fast food companies and snack brands are using social networks and mobile campaigns to target teenagers, according to a study by consumer watchdog Which?.

Brands slash digital spend

by Stephen Jakes, Revolution UK, 16-Jul-08, 10:03

LONDON - The UK's biggest online advertisers including the COI, Orange and Microsoft, are slashing their digital spend as the economic downturn takes hold.

Nike chief: risk is key to success

by Gareth Jones, Revolution UK, 16-Jul-08, 09:49

LONDON - Nike’s UK marketing director Simon Pestridge claims that being prepared to take risks is the only way to create truly successful digital campaigns.

Yahoo! poaches Latitude's Brocklehurst

by Gareth Jones, Revolution UK, 16-Jul-08, 09:40

LONDON - Yahoo! UK & Ireland has poached Latitude's Matt Brocklehurst to become head of strategic marketing at the internet giant.