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Baran to lead merged C4 sales division

LONDON - Channel 4 is merging 4DS, its digital sales house for third parties, with its online sales team to create a single division led by head of new media advertising Errol Baran.

By Gareth Jones / Revolution UK 23-Jul-08

Scott Gallacher to leave Sky

LONDON - Scott Gallacher, Sky's digital marketing chief and one of the most high profile figures in digital marketing, is leaving the satellite broadcaster, Revolution can exclusively reveal.

By Andrew McCormick / Revolution UK 23-Jul-08

Consumers catch on to m-commerce

LONDON - Consumers are increasingly making purchases via their mobile phone, providing marketers with new opportunities to target users with branded WAP sites, research by BuzzCity suggests.

By Elizabeth Clifford-Marsh / Revolution UK 23-Jul-08

Yahoo! profits hit by economic downturn

LONDON - Yahoo! has reported a fall of 18.6 per cent in quarterly net income as tightening economic conditions begin to affect online advertising in the US.

By Elizabeth Clifford-Marsh / Revolution UK 23-Jul-08

Brands must embrace free online content

LONDON - Brands need to divert budget away from TV and into digital in order to capitalise on the growth of free online content from sites including Facebook, Habbo Hotel and YouTube.

By Gareth Jones / Revolution UK 23-Jul-08

Sky takes on iTunes with music download service

LONDON - Sky is launching a music download service that will allow consumers to access hundreds of thousands of songs for a monthly fee.

By Gareth jones / Revolution UK 23-Jul-08

Facebook's new features under scrutiny

LONDON - Rory Sutherland, executive creative director and vice-chairman at Ogilvy, reviews the new-look Facebook site.

By Gareth Jones / Revolution UK 23-Jul-08

Snack brands target teens through social networks

LONDON - Fast food companies and snack brands are using social networks and mobile campaigns to target teenagers, according to a study by consumer watchdog Which?.

By Andrew McCormick / Revolution UK 16-Jul-08

Brands slash digital spend

LONDON - The UK's biggest online advertisers including the COI, Orange and Microsoft, are slashing their digital spend as the economic downturn takes hold.

By Stephen Jakes / Revolution UK 16-Jul-08

Nike chief: risk is key to success

LONDON - Nike’s UK marketing director Simon Pestridge claims that being prepared to take risks is the only way to create truly successful digital campaigns.

By Gareth Jones / Revolution UK 16-Jul-08

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