News

KLM boosts website with destination guides

by Elizabeth Clifford-Marsh, Revolution UK, 19-Nov-08, 11:08

LONDON - Dutch airline KLM has revamped its website, adding detailed destination guides as it seeks to strengthen brand loyalty and extend its offering beyond travel booking.

User reviews more persuasive than branded websites

by Elizabeth Clifford-Marsh, Revolution UK, 19-Nov-08, 10:22

LONDON - Two thirds of European internet users consider user reviews more important than brands' own websites, when deciding which product to purchase online, research has found.

Manchester Airport launches Oasis-inspired viral

by Elizabeth Clifford-Marsh, Revolution UK, 18-Nov-08, 13:33

LONDON - Manchester Airport has launched a viral game to raise awareness of its champagne, perfume and electronics retail offerings.

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Be cautious when it comes to convergence

by Revolution Staff, Revolution UK, 18-Nov-08, 13:24

LONDON - Marketers must approach new commercial opportunities created by converging media platforms with extreme caution, claims Nigel Walley, managing director of Decipher.

Yang: recession will make digital stronger

by Elizabeth Clifford-Marsh at IAB Engage, Revolution UK, 12-Nov-08, 14:26

LONDON - Embattled Yahoo! chief executive Jerry Yang today compared the current economic downturn to the dotcom crash of 2001 but says online advertising will emerge stronger than ever.

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Lastminute.com partners Imagini for Christmas gift finder

by Elizabeth Clifford-Marsh, Revolution UK, 12-Nov-08, 13:20

LONDON - Travel and leisure retailer lastminute.com has launched its first interactive gift finder.

Yahoo! Eurosport creates extreme sports channel

by Elizabeth Clifford-Marsh, Revolution UK, 11-Nov-08, 12:40

LONDON - Yahoo! Eurosport, the joint venture between Yahoo! and the sports broadcaster, has created an extreme sports section on its website to enhance its popularity in the youth market.

Masher.com goes live with BBC content

by Elizabeth Clifford-Marsh, Revolution UK, 11-Nov-08, 12:27

LONDON - A website that allows consumers to mash together content from sources including the BBC with their own videos, music and pictures has launched.

Top brand websites still inaccessible on mobile

by Elizabeth Clifford-Marsh, Revolution UK, 04-Nov-08, 14:36

LONDON - Ten of the twenty most visited websites still fail to work properly on leading mobile handsets, according to a new report.

Yorkshire aims to attract tourists through new site

by Elizabeth Clifford-Marsh, Revolution UK, 04-Nov-08, 14:25

LONDON - The Yorkshire Dales and Harrogate Tourism Partnership has launched a new website to entice visitors to the area and support local businesses by providing the latest information on accommodation, points of interest and food and drink.