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					<link>http://www.brandrepublic.com/</link>
					<description>The latest and greatest Revolution news</description>
					<language>en</language>
					<lastBuildDate>Fri, 21 Nov 2008 22:42:56 GMT</lastBuildDate>
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					<title><![CDATA[KLM boosts website with destination guides]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/863306/KLM-boosts-website-destination-guides/</link>
					<description><![CDATA[LONDON - Dutch airline KLM has revamped its website, adding detailed destination guides as it seeks to strengthen brand loyalty and extend its offering beyond travel booking.]]></description>
					
					
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					<title><![CDATA[User reviews more persuasive than branded websites]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/863248/User-reviews-persuasive-branded-websites/</link>
					<description><![CDATA[LONDON - Two thirds of European internet users consider user reviews more important than brands' own websites, when deciding which product to purchase online, research has found.]]></description>
					
					
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					<title><![CDATA[Manchester Airport launches Oasis-inspired viral]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/863131/Manchester-Airport-launches-Oasis-inspired-viral/</link>
					<description><![CDATA[LONDON - Manchester Airport has launched a viral game to raise awareness of its champagne, perfume and electronics retail offerings.]]></description>
					
					
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					<title><![CDATA[Be cautious when it comes to convergence]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/863127/cautious-when-comes-convergence/</link>
					<description><![CDATA[LONDON  - Marketers must approach new commercial opportunities created by converging media platforms with extreme caution, claims Nigel Walley, managing director of Decipher.]]></description>
					
					
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					<title><![CDATA[Orange loses global marketing chief]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/863033/Orange-loses-global-marketing-chief/</link>
					<description><![CDATA[LONDON - Orange's most senior global marketer has left the mobile network operator after less than two years in the job, Revolution can exclusively reveal.]]></description>
					
					
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					<title><![CDATA[Yang: recession will make digital stronger]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/861719/Yang-recession-will-digital-stronger/</link>
					<description><![CDATA[LONDON - Embattled Yahoo! chief executive Jerry Yang today compared the current economic downturn to the dotcom crash of 2001 but says online advertising will emerge stronger than ever.]]></description>
					
					
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					<title><![CDATA[Lastminute.com partners Imagini for Christmas gift finder]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/861696/Lastminutecom-partners-Imagini-Christmas-gift-finder/</link>
					<description><![CDATA[LONDON - Travel and leisure retailer lastminute.com has launched its first interactive gift finder.]]></description>
					
					
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					<title><![CDATA[Yahoo! Eurosport creates extreme sports channel]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/861260/Yahoo-Eurosport-creates-extreme-sports-channel/</link>
					<description><![CDATA[LONDON - Yahoo! Eurosport, the joint venture between Yahoo! and the sports broadcaster, has created an extreme sports section on its website to enhance its popularity in the youth market.]]></description>
					
					
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					<title><![CDATA[Masher.com goes live with BBC content]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/861254/Mashercom-goes-live-BBC-content/</link>
					<description><![CDATA[LONDON - A website that allows consumers to mash together content from sources including the BBC with their own videos, music and pictures has launched.]]></description>
					
					
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					<title><![CDATA[Top brand websites still inaccessible on mobile]]></title>
					<link>http://www.brandrepublic.com/Revolution/News/859424/Top-brand-websites-inaccessible-mobile/</link>
					<description><![CDATA[LONDON - Ten of the twenty most visited websites still fail to work properly on leading mobile handsets, according to a new report.]]></description>
					
					
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