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July/August 2008
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News

Baran to lead merged C4 sales division

by Gareth Jones, Revolution UK 23-Jul-08, 18:16

LONDON - Channel 4 is merging 4DS, its digital sales house for third parties, with its online sales team to create a single division led by head of new media advertising Errol Baran.

 
 
 

Also in the News

Insight

Shell opens up on the net

by Adam Woods, Revolution UK, 14-Jul-08, 09:00

Mounting criticism has made it crucial for Shell to engage with a broad audience, from green campaigners to Formula 1 fans. Adam Woods meets the man behind its digital strategy.

 

Who's watching you?

by Andrew McCormick, Revolution UK, 14-Jul-08, 09:00

Behavioural targeting is being hailed as the next big thing in online advertising, but privacy issues are not going to vanish overnight, writes Andrew McCormick.

 

Sector checker: Women's websites appeal to a growing online population

by Nancy Cruickshank, Revolution UK, 14-Jul-08, 09:00

Nancy Cruickshank, global chief executive of VideoJug and former MD of Handbag.com, reviews women's sites.

 

How can email work with web 2.0?

by Alex Blyth, Revolution UK, 14-Jul-08, 09:00

The arrival of web 2.0 means email marketers are having to reinvent the medium if it is to stay competitive, says Alex Blyth.

 

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